4 short anwser for beyonce HBR case study Example | Topics and Well Written Essays - 250 words

4 short anwser for beyonce HBR - Case Study Example Provide a chance for uplifting marketing collaboration in all areas of entertainment for the fans seeking the best quality production in the entertainment industry through the reporting of positive news in entertainment, fashion and art as well as fresh experience in live social events. Parkwood Company plans to use its independence in assembling able teams that can execute decisions precisely. The company uses its strategic placement in the American music industry to form joint ventures with some of the big recording firms in the world such as the Columbia Records. This makes the fans want to feel the unique piece and talent display emanating from a dual origin. The company uses brand partnership and makes use of sponsors in promoting her content. Additionally, the company organizes strategic launches through the assistance of big communication companies like Apple. This strategy draws many fans to like Beyoncà ©Ã¢â‚¬â„¢s music and videos on the go. In addition, the intensive use of social media such as Facebook, Instagram, and others draws a good portion of the public attention. The approach used by Parkwood Entertainment Company is in line with the contemporary trends and competitive strategies. Just as other entertainment fans embrace collaboration in marketing, the firm maximizes in the strategy through engaging some of the world’s best corporations such as Pepsi and Apple to establish a significant competitive advantage. In addition, Beyoncà ©Ã¢â‚¬â„¢s capitalizes on the online social network marketing which draws the useful and youthful fans whose loyalty cannot waiver easily. This marketing trend conforms to the dominant online marketing that currently gives a competitive edge to (Krstic and Becic

Technological Literacy :: Technology Technological Papers

Technological Literacy Definitions and Rationale What is technology? A definition of technology literacy might well begin with a definition of technology. Technology consists of all the modifications humans have made in the natural environment for their own purposes (Dugger 2001)—inventions, innovations, and changes intended to meet our wants and needs, to live longer, more productive lives. Such a broad definition of technology includes a broad spectrum of artifacts, ranging from the age-old (flint tools, wheels, levers) to the high-tech (computers, multimedia, biotechnologies). In short, if humans thought of it and made it, it’s technology. Two important points need to made about such a broad definition of technology. First, although some writers address only computer and communications technology (e.g., Selfe 1999), technology is usually defined to include far more than instructional or communications technology (Custer 1999). Computers, e-mail, and Web TV are only one part of the array of devices and procedures we encounter in day-to-day life—everything from digitized kitchen appliances to transportation systems and integrated manufacturing. Second, science and technology, although closely related, are different (Sanders 1999). Science generates knowledge for its own sake, proposing and testing explanations. Technology, on the other hand, develops human-made solutions to real-world problems. Of course, science uses technology to generate knowledge and technology uses scientific knowledge to generate solutions, so the two are integrally connected; but they are different fields driven by different concepts and pr ocesses (Bybee 2000). What is technological literacy? Just as technology involves more than computers and the Internet, technological literacy involves more than hands-on skill in using technology (Bugliarello 2000). Certainly, knowing how to use information technology is increasingly important in our knowledge society, whether we are looking for a job, marketing a service, or shopping for a product. We must also be able to use other devices, like microwaves, copying machines, and self-service gas pumps, that have become part of everyday life at home, at work, or in the community. However, the ability to use technology is only one part of technological literacy. What are the other parts? Interpreting a large body of work on technological literacy from a variety of fields, Gagel (1997) suggested common elements of an enduring, inherent technological literacy that can last through the fast, continuous changes in technology. This type of technological literacy would include knowledge about the details of individual technologies and about the process of technology development. It would also include a holistic understanding of the historical and cultural context of technology and adaptability based on initiative and resourceful thinking.

Decision making case study Essay

Is decision making a science or an art? Perfectly diplomatic answer is ‘No one knows, really’. If it is to be assumed as a science, then it should be governed by a set of universally acceptable and applicable principles. Are there such principles? Not, really. If it is to be accepted as an art, one should perfect it with practice. Did it ever happen that way? Not, really. That is precisely the probable reason why there’s no structured course yet in any MBA Programme across the globe. Barring aside a few unstructured modules here and there, there is not a single and sophisticated course on decision making. And that fact is quite a revealing. After all everyone associated with any organized human activity (partnership, NGO, Joint Venture, small scale enterprise, a medium scale enterprise, No.1 company in any country, No. 1 company in Fortune 500 list or any company in any country for that matter) makes decisions. How decisions are made? Is there any difference between a wrong decision and a bad decision? What are the prerequisites for effective decision making? How do personal traits influence decision making? This book on decision making helps to understand such questions and has a collection of articles and interviews that highlight the importance and significance of decision making. In this book, many international experts share their views on effective decision making and give insights about decision making in different industries

The Novel The Monomyth - 3316 Words

a. The author talks about his theories of the human culture, society and individual experience in â€Å"The Monomyth† section. Myth is a secret opening through which the inexhaustible energies of the cosmos pour into the human cultural manifestation. Apparently human beings are born too soon; we aren’t ready for the world yet. The unconscious sends all sorts of vapors, odd beings, terrors, and deluding images up into the mind—whether in dream, broad daylight, or insanity. Campbell also talked about archetypes which is the original pattern or model from which all things of the same kind are copied or on which they are based. There were illustrations referred to as dreams; an example is a man who dreamed of killing his father and taking care of his mother. At the end of this section Campbell was talking about freedom which he could be talking about the American dream and how it may have a deeper meaning. II. Tragedy and Comedy a. I like the beginning of this section which I quote: â€Å"Happy families are all alike; every unhappy family is unhappy in its own way.† A happy ending is just a misrepresentation for the world says Campbell. People may have a happy ending but the real ending is that we all die and become non-existence. He also talks about tragedy which describes a form of pain and fear because of the crucial truth. Comedy is a celebration of the blissful truth that exists alongside the pain. Campbell is superb in life and celebrations of love and beauty, â€Å"†¦the world singsShow MoreRelatedCeremony: A Monomyth1011 Words   |  5 Pagesresearched as a Monomyth citation included Ceremony: An Analysis of the Hero’s Journey Ceremony by Leslie Marmon Silko is about the hardships faced by Tayo, a returned Native American World War â… ¡ Veteran. Tayo struggles throughout the novel to ascertain a resolution to the internal pandemonium he experiences in the form of battle fatigue. The story exhibits the stages of the Monomyth: a protagonists quest in relation to culture and self growth. Tayo experiences all three stages of a monomyth; the departureRead MoreEssay on The Neverending Story: A Classic Novel1602 Words   |  7 PagesStory:nbsp; A Classic Novelnbsp;nbsp;nbsp;nbsp;nbsp;nbsp; The Neverending Story by Michael Ende perfectly draws the image of a successful novel because it’s overall effect on the reader is intimate and it recognizes itself as a different novel from others especially using a metaphor of stories giving birth to other stories.nbsp; Considered as a children’s novel, it should be given a chance to prove itself in the realm of other such intelligent novels. The novel expands this idea that storiesRead MoreMarie Laure And Siddhartha1373 Words   |  6 Pagesare many novels written with different experiences included into each one making them unique, but when one breaks down the novels one can realize how there may be different adventures, but there really is only one story. Joseph Campbell’s Monomyth cycle is used to compare stories and outline how similar two different novels can be; in Hesse’s Siddhartha and Anthony Doerr’s All the Light We Cannot See, the three main stages of the monomyth cycle and different themes throughout the novel really pullRead MorePi Patel a Hero Essay688 Words   |  3 PagesNot all literature that consists of an adventure brands the protagonist as a hero; however, Yann Martell’s  Life of Picontains many patterns of a monomyth quest. The Heroic Monomyth, also known as the hero’s journey, explains the common stages of a quest in many classic stories. The novel is split into three sections, each with a specific purpose. The first section introduces the readers to the protagonist, while the second section is the actual journey he partook in. The final section is the ambiguousRead MoreAn Alternative Hero : Chinua Achebe s Things Fall Apart948 Words   |  4 Pages(Gillespie). The archetype of the monomyth, or â€Å"The Hero’s Journey† first originated from a mythological researcher named Joseph Campbell. The monomyth consists of â€Å"several basic stages that almost every hero-quest goes through, no matter what culture the myth is a part of† (Hamby). The Hero’s journey is vaguely apparent in Chinua Achebe’s Things Fall Apart, which depicts the African clan leader, Okonkwo, as the archetypal hero. Achebe reveals throughout the novel that Okonkwo’s ability to triumphantlyRead MoreThe Monomyth And Temple Pattern941 Words   |  4 PagesIn every great novel there is bound to be a tempest, the best friend, and the grand adventure in which there is bound to be a battle of some sort. The Monomyth and temple pattern has been seen throughout various movies and books around our culture. Dante’s The Divine Comedy is no exception to the pattern. Among the three compilations of Hell, Purgatory, and Paradise we, as a reader travel through the monomyth journey alongside Dante in order to reveal moral truth. From the start of Cantos in bookRead MoreThe Da Vinci Code by Dan Brown767 Words   |  3 Pages I read the novel the Da Vinci Code by Dan Brown. Mythology is incorporated throughout the entire novel. The novel is based upon a secret that has been kept for thousands of years by the Priory of Brotherhood known as the Holy Grail. Some people, depending upon their religious beliefs consider the Holy Grail a myth itself. Through this analysis, I will show how different approaches were used and how mythology is closely tied into the novel. First, the novel is a perfect example of Joseph Campbell’sRead MoreAn Analysis Of The Film Extremely Loud And Incredibly Close1221 Words   |  5 PagesThis is especially true for the protagonist in the film Extremely Loud and Incredibly Close. The protagonist in the novel is a boy named Oskar Schell and following the death of his father on 9/11 Oskar is determined to find a lock fits the key that he believes his father left for him before he died. Oskar goes on a journey throughout New York City to find this lock for the key and through this journey Oskar finds a companion, his grandfather, and what he is looking for. He goes on this journey toRead MoreArchetypal Conflicts In Sir Gawain And The Green Knight785 Words   |  4 PagesPrior to reading a novel, simply by looking at its monomyth archetypes, it becomes apparent to one what common patterns are found when following along with the hero’s journey. In Sir Gawain and the Green Knight, readers follow Gawain on h is quest to redeem the honor of his community. A number of archetypal situations occur to Sir Gawain and serve to promote Gawain’s conflicts, character, and theme development. Throughout Sir Gawain and the Green Knight, many conflicts rise to the surface as the medievalRead MoreA Summary Of Joseph Campbell And The Monomyth1562 Words   |  7 Pagesunconscious. He went to date on enumerate the actual themes and options that different myths shared, and theorized, within the case of those heroic myths the quality plot that he referred to as the monomyth. Joseph takes the North American country through the understanding of how the Hero’s journey and the monomyth relate to one another. Campbells theory of a hero’s journey is that the human psyche strives to make a literal or figurative journey. That journey primarily involves traveling to dangerous