The Tragedy of Eritrean Refugees Caught Up in Libyan and Sinai desert, Essay

The Tragedy of Eritrean Refugees Caught Up in Libyan and Sinai desert, Egypt - Essay Example The direct cause of the current abysmal situation that is often summarised as the â€Å"Eritrean Refugee Crisis† might be traced to the turbulent events of the second half of the 20th century. At the end of the 19th century, Eritrea was colonized by Italians and was eventually turned into the base for the former’s colonial expansion into neighbouring Ethiopia and Sudan. After WWII, the United Nations decided to establish a union between Eritrea and Ethiopia, which came into being in 1952. However, virtual refusal of Ethiopian government to take the interests of Eritrean population into consideration brought about the beginning of a large-scale Liberation War, which lasted for almost thirty years. It is widely believed among Eritreans and non-Eritreans alike that these events and the failure of the international community to prevent Ethiopia from its abuse proved to be a root of the current suffering in Eritrea. In 1974, the Soviet Union became aligned with Ethiopia when a military junta overthrew the traditionalist autocratic regime of Emperor Haile Selassie. Soon, the war escalated when $11 billion in new arms from Moscow were delivered to Ethiopia’s government.

Mcdonald's Research Paper Example | Topics and Well Written Essays - 1250 words

Mcdonald's - Research Paper Example In fact McDonalds has different Facebook accounts in different countries in which the company operates. â€Å"The McDonald’s US page has more than 27m fans, and its local market pages have all attracted several hundred thousand ‘likes’†(Moth). Even though McDonalds was able to attract millions of people through its Facebook pages, the company is not much interested in posting too many contents on its pages. â€Å"McDonald’s generally posts fewer than five updates a month yet each one attracts several thousand ‘likes’ and comments, which is more than the brands that posts several times per day† (Moth). The company believes that too much postings may bring too little benefits to the company. It should be noted that today’s consumers are living in a world of advertisements. In fact they were fed up with watching meaningless ads. McDonalds knows this consumer psychology very well and places its ads and posts only sparingly in front of the public through its Facebook pages. On the other hand the company is keen on maintaining frequent updates in its Facebook pages in order to avoid the loss of attraction from the public. Unlike many of its competitors, McDonald’s is not much bothered about responding to the comments made by the people through its Facebook pages. The company believes that responding to user comments through Facebook pages may bring more harm than good. At the same time, the company is keen on informing the people about all its product promotions, offers and discounts. McDonald’s has recently conducted a Facebook campaign asking people to take their lunch hour back and enjoy it at McDonald’s. They used different posts for the success of this campaign. Some of them were simple photo images, and the others were questions, and video posts. This campaign was a big success for the company† Click-through rates of content-related interactions are currently more successful